Our Story
A legacy of real food.
Earth Origin is a proudly South African bakery brand from Big Ciabatta Worx in Durbanville, Cape Town — built on three principles: clean labels, real nutrition, and quality you can taste.
From Our Founder
A tribute to Milton Wheeler
A proud father of four, Milton Wheeler strived to provide his family with the very best.
As a child in the 1940s working alongside his father, he farmed the lush pastures of the Manawatū region in New Zealand. Pesticides and fertilizers were simply not an option — instead they relied on organic farming methods to ensure his family and the broader community received a regular supply of wholesome, nutritious grains and vegetables.
He later refined the art of stone-ground milling to ensure the full goodness of the grain he so diligently grew was retained. No additives or bleaching agents were ever added to his flour.
"Earth Origin is a tribute to my father, as we continue his legacy of providing our customers with the very best in bakery mixes, produced the way it used to be — no chemical preservatives, no genetically modified ingredients. Just 100% pure goodness."
— Geoff Wheeler, CEO
Our Values
What we stand for
01
Real Ingredients
If it's not pantry-honest, it doesn't go in the box.
02
Traditional Baking
Slow ferments, real yeast, no shortcuts on flavour.
03
Artisan Quality
Bakery-grade results, designed for the home oven.
04
Family First
Made to be shared around your table, every day.
Taste the difference simple makes.
Try our bake-at-home range, find us on the shelves, or get creative with our dough.